GQ
Context
- Average Age - 34 (physical copy) 36 (online)
- Launched in 1931 as a quarterly publication.
- Each issue is printed and available online.
- Average HHI (Herfindahl index, measure of the size of firms in relation to the industry and an indicator of the amount of competition among them.) Physical copy - £103K Online - £86K
GQ (Gentleman Quarterly) is a magazine that promotes male fashion, such as what to like like for the audience and the female gaze. They promote their values through celebrities and how they got to look this way. This could be for example Jeff Goldblums 'Sheepskin' look. It appeals to the demography as above. This shows that it concerns itself with the objectification of a man and is now it is not just females being objectified for the pleasure of a man but also for men now objectification of women. It has fashion pages, this shows that it is now no longer just for a female audience but is also now used in male audience to promote 'strong' shoes and 'fashion news' which used to be an example of female stereotypical magazines but now male audience and GQ promote this.
- The political demography of the readers - medium right wing, as on the front cover of the GQ magazine, it says how Dwayne Johnson became the most bankable Hollywood star it reinforces capitalist ideology.
- Top regions of readership (correlation) - 1) London (+7.3%) 2) West county (+1.7%) 3) Wales (+0.2%) 4) Central Scotland (-0.6%) 5) North East (-0.3%) 6) South Coast (-0.6%).
- The strapline suggests that it is a special issue dealing with a mental attitude.
- Most people who take an interest are people interested in business, then fashion, media & publishing, travel & hospitality, military and defense and IT (ranked from most interested to least).
- It most popular with those who have more affluence from (highest money - to - spend to least, in £) 1000 +, 500-999, 125-499, less than 125.
- Statistically, their favorite movies are (top 5) - The wolf of wall street, The martian, Julie & Julia and Straight Outta Compton.
- Statistically, their favorite TV shows are (top 5) - Game of Thrones, Top Gear, VEEP, Peep Show and House of Cards.
- Statistically, their favorite Musicians are (top 5) - Calvin Harris, Lana Del Rey, Groove Armada, Jack White and Mark Ronson.
- Statistically, their favorite Celebrities are (top 5) - Donald Trump, Jameela Jamil, Sylvester Stallone, Sarah Beeny and Channing Tatum.
- The average person (look like) is (according to YouGov):
For the purpose of the following facts NRS (National Readership Survey) social grade - source (of image): https://en.wikipedia.org/wiki/NRS_social_grade
- ABC 1 - Magazine - 80% Online - 67%
- AB - Magazine - 41% Online 37%
- Prominent social grade is ABC1 (lower middle class, middle class and upper middle class)
- London and South East - 49% Online - 51%
- It has 25% more fashion pages than other competition
- 6 'inspiring' fashion supplements every year.
- GQ has the most accolades and influential fashion team in the industry.
- Most Readers are ABC1 (66.5%) while the others (C2DE) stand at 33.5%
- GQ global reach is 4.1 million
- Online Unique SERS is 2.4 million
- Social followers - 1.3 million
- 115K copies are in circulation
- It has a 365K readership
- Mens magazine advertising share (largest in market) 47%
- 2015 - Men's lifestyle magazine of the year.
- 2016 - (one of four) Editor of the year.
- 2017 - (one of two) Writer of the year.
- GQ produces 25% more fashion than major competator.
- GQ.co.uk produces new fashion content everyday.
- The magazine has been key to the success of London Collections - Men
- GQ launched the GQ Designer Menswear Fund in collaboration with the British Fashion Council in 2013
- GQ hosted 10 reader events in 2017 and 50+ industry dinners in the last 5 years.
- It has over 100 watches every year.
- 69% of GQ readers believe ‘it is important that I use the best technology in my professional life’.
- 83% of GQ online users say, ‘I love hearing about new innovations in technology’.
- It has 352% more pages dedicated to cars and motoring than their closest competitor every year.
- Similar to Pride it is part of Codé Nast.
- GQ have made short films, series and documentaries
- GQ's Deputy Editor Bill Prince and Food Editor Paul Henderson are the magazines food and drink experts
- metrosexual - a heterosexual urban man who enjoys shopping, fashion, and similar interests traditionally associated with women or homosexual men. It combines two words metropolitan (referring to the urban man) and heterosexual (the sexual orientation of this specific person).
- spornosexual - A man concerned with personal appearance, but who places more emphasis on having a fit, toned, virile body than on grooming or fashion.